Karen Marks

Want an MBA Scholarship?

Poets & Quants recently interviewed me about how I help my clients win MBA scholarships. (Over the last 18 months, North Star clients have received more than 3.5 million dollars, including many full tuition awards.) I thought that this was an interesting question – how do consultants help people get scholarships? Here are my strategies:

Understand your assets.

Clients are often surprised to learn that factors they considered to be neutral or even detrimental (non-traditional work experience, being the first in their family to attend college, being a woman, hailing from an underrepresented country or industry) are strengths. I help my clients understand how the admissions committee will see them, so that we can emphasize qualities that prompt schools to offer scholarships.

Choose your schools strategically.

Some schools, even top ones, have large endowments and are willing to incentive candidates to attend. They use their scholarship budgets to shape the class in various ways; GMAT & GPA, ethnic, gender and socioeconomic diversity, a range of industries and geography. I help clients understand which schools are most likely to offer them scholarships, based upon their individual characteristics.

Interact appropriately with your target programs.

In some cases, it helps to connect with the right people at your target schools, and to attend key events. I direct my clients to the best opportunities for them to get to know the decision makers, and give them advice about how to respectfully and effectively interact with the community.

Craft an amazing application.

As I have said before, in order to get a scholarship, especially full tuition, you need to submit a sparkling application. You need a well thought out narrative, great essays, a clear understanding of the school and compelling reasons why it’s a great fit. One [...]

Tips for Outstanding Common Application Essays

Applying to college Early Action or Early Decision? Here is advice about how to write outstanding common application essays.

Answer the question up front.

If the reader has to wonder which question you are answering, you aren’t framing your response well enough. In the first paragraph, ideally in the first line, please clarify your topic. Literally say something like “I am most content when volunteering at the local animal shelter, because I feel like I am using my skills and making a difference.”

Don’t think that you need a dramatic example.

Most applicants haven’t rescued a baby from a burning building, founded a non-profit or won an Olympic medal. The strongest essays are honest, reflective, responsive to the prompt and revelatory about what really matters to you. Some of the best essays that I have read are about the little things – tutoring your brother, an after-school job, a favorite book, radio show or hobby.

Don’t recycle an essay that you wrote for something else.

Although this may be tempting, it almost always backfires, leading to a response that isn’t quite on point. Admissions officers are also pretty adept at spotting essays that are recycled, and you don’t want them to penalize you for failing to put in the requisite effort.

Don’t try to sound like an adult.

This advice applies to your entire application process, but is particularly relevant here. As a high school senior, you aren’t supposed to have an adult perspective or voice. It’s extremely important for the schools to hear how you think about the world, in your own words.

MBA Application Mistakes You Don’t Know You’re Making

Although these phrases and strategies may seem like a good idea, they can damage your candidacy. Avoid the following MBA application mistakes.

Top Ranked School

It is never a good idea to say that you want to attend a school because they are highly ranked. The admissions committee selects candidates who are genuinely interested in their specific program, and who can articulate why it is a great fit. A generic desire to go to any top school is not compelling.

Network

Understandably, a big part of business school is making useful connections and building your network. However, it can sound too transactional to be overly direct about this dynamic. You want to convey your interest in having genuine relationships, and also in helping others. Instead of saying that you are going to school to build a network purely for your own benefit, it’s better to say that you look forward to learning from your classmates, and to forming reciprocal bonds.

Unique

Part of developing a strong candidacy is understanding what you bring to the class, and how you compare to the pool. In reality, no matter how fabulous your experience, there are probably other candidates with similar credentials. In order to avoid sounding grandiose, please don’t tell the committee that you are the only person they will meet with the same background or skills. It’s good to explain what you will contribute, but please do so with humility.

Ignoring Instructions

You may have heard about applicants who show up and demand to have an interview, even without an invitation. You may be considering submitting an additional recommendation, despite explicit guidelines to the contrary, or writing about a leadership example from your personal life, even though the prompt asks for a professional illustration. [...]

The Truth About Business School Interviews

If you are preparing for your business school interviews, you might wonder what schools are really looking for. Why do they ask certain questions, and are there right and wrong answers? Here is the truth about what your interviewer is evaluating with these common questions.

Walk me through your resume.

Deceptively simple, this is actually a very difficult question. You need to know how much detail to give, how long to take, what points to emphasize, and how to encapsulate your story in a cogent and articulate way. Schools are testing your judgment, your ability to perform in front of a future employer, and your level of preparation. Quick tip: Try not to take more than two and half minutes explaining your resume.

What do you want to do after you graduate?

The best examples are specific (consulting for a firm like McKinsey or BCG) but not too specific (new product innovation for Apple.) You want the schools to understand that you have focus, but you don’t want them to worry that you will fall apart if you don’t get your dream position. The interviewer is also evaluating your understanding of your target field, and whether or not your goals are realistic, given your professional experience and interpersonal skills.

Why are you interested in this school?

This question tests whether or not you have researched the program, whether you really want to attend, and whether or not you are a good cultural, professional and academic fit. Provide details about the curriculum and how it is ideally tailored to help you acquire the skills that you need to excel. Mention course names, professors, immersion learning and international opportunities by name. You should also reference clubs and activities in a way that [...]

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    Describing Extracurricular Activities On Your MBA Applications

Describing Extracurricular Activities On Your MBA Applications

Why do business schools ask about your activities, and what do they expect to see? Here is advice about how to describe your extracurricular activities on your MBA applications.

Think Like an Admissions Officer

Admissions officers are trained to look for involved, active students. They admit candidates who are able to excel academically and professionally while also contributing to the community. They do understand that certain professions (like consulting and investment banking) are so demanding that it’s hard to find time to volunteer. However, it’s still possible (and important) to demonstrate that you are well rounded and have interests outside of work.

Highlight Leadership

Business schools like to see evidence of leadership, and of your ability to drive change and make things happen. If you were the organizer, founder or leader of an organization, now or in college, please make sure to underscore the exact nature of your role.

Emphasize Continuity

Have you played the violin since you were 5, competed in triathlons since college or mentored the same little sister for several years? Schools value sustained commitment. On the flip side, it’s pretty transparent when people join organizations right around the time that they start studying for the GMAT. While better than nothing, the admissions committee will understand that you may be participating primarily to bolster your application.

Don’t Exaggerate

If you attended one NY Cares event for 2 hours, it’s not a great idea to put it on your resume. When I was interviewing candidates for Tuck, I always asked about outside activities, and people tend to get flustered if they have overstated their involvement. I also had a colleague who penalized applicants for citing activities like “Blood Donation.” She felt that they were trying to inflate their participation, and [...]

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    Optional MBA Application Essays – What Schools Are Really Asking

Optional MBA Application Essays – What Schools Are Really Asking

Confused about optional essays? If so, you are not alone. Here are some guidelines about how to use the optional MBA application essay.

Be Brief.

You shouldn’t tell an elaborate, personal story, or write creatively. You want to use this space judiciously, and to communicate succinctly. This is also not the right place to recap your entire candidacy, or to append an essay that you wrote for another school.

Be Clear and Direct.

If you need to discuss your undergraduate record, for example, be specific. Reference that F in Calculus in the Fall of 2010, as well as the Berkeley extension course that you took and got an A in last Spring. Don’t say something vague like “You may have some questions about my ability to handle the work.”

Clarify Gaps, Discrepancies and Deviations.

This is your opportunity to explain why there is a six-month gap between jobs, or why you aren’t asking your direct supervisor for a recommendation even though the school asks you to do so. You do not want to ignore these issues; the schools may think that you are being evasive. It is also a good space to acknowledge a very low GPA or GMAT, and to point to other factors that are more indicative of your potential.

Don’t Tell The Committee What To Think.

However, it is not a good strategy to tell the school that they shouldn’t be worried about your grades, test scores or lack of work experience. They will draw their own conclusions about your candidacy, and insisting that they overlook potential flags can make you seem arrogant and lacking in self-awareness.

Don’t Feel Obligated To Use This Space.

Really, please don’t write anything if you don’t need to address confusing timelines, low scores or grades, [...]

What To Tell Your MBA Recommenders

A friend of mine who graduated from Tuck a few years ago is now writing a business school recommendation for one of his associates. He asked me how to really convey his genuine support for the candidate, which is an excellent question. Here are my suggestions, which may help you figure out what to tell your MBA recommenders:

Be Super Enthusiastic.

The strongest recommendations are truly glowing – the differentiator is often whether or not the recommender raves.  You don’t have to say that he is outstanding in all respects, but it’s helpful if you can flag a few areas where he stands out. Take any opportunity to say that he is the best, technically or interpersonally. 

Get Personal.

It’s very beneficial if you can really advocate on a personal level.   To demonstrate that you know him well, talk about his reasons for applying to business school, his goals, and anything that you know about his background that reflects well on his character and potential.

Be Detailed.

Cite specific examples, so that your illustrations resonate with the committee. Your goal is to share additional insight into what makes the applicant special, and relevant anecdotes paint the most vivid and memorable pictures.

Reinforce Strengths and Mitigate Weaknesses.

Also, ask if there are areas that he wants you to reinforce or mitigate.  For instance, if the quant portion of his GMAT is low and you can speak to his analytical ability I would do so.

Be Careful With The Grid.

Most recommendation forms have some narrative prompts and also a grid that asks you to rank the candidate relative to his peers. Tepid rankings can raise a flag for the committee, so please keep this in mind even if you tend to be a critical evaluator.

 

 

 

 

The Top 5 MBA Essay Mistakes

As an applicant, you know that essays are important. The last thing that you want to do is make an error that creates the wrong impression and damages your candidacy. Having read tens of thousands of business school essays, I have seen some common issues. Here are the top 5 MBA essay mistakes:

Failure to answer the question.

This can happen for a variety of reasons, including submitting a response to another school’s related essay instead of starting over for each prompt. Another frequent cause is answering in generalities, because you feel like you need to obscure the fact that your answer isn’t very strong. (A prime example of this would be failing to state a clear short-term goal because you don’t really know what you want to do when you graduate.)

Choosing the wrong topic.

Before starting to write your essays, you need to think holistically about your candidacy. What are your strengths and weaknesses, and how do you compare within the pool? Are there pivotal stories that are integral to your candidacy, and that the committee needs to hear but won’t learn from your resume and recommendations? Choose your topics strategically, to enhance your strengths, stand out as an individual and mitigate areas of concern.

Telling the committee what you think they want to hear, not your real answer.

Be genuine. When asked about weaknesses, don’t say that you work too hard, if your biggest developmental challenge is your propensity to procrastinate and then make careless errors right before deadlines. Also, if you truly want to switch from engineering to marketing, please don’t say that you want to progress into a supervisory engineering role, just because you think that your goal may seem too ambitious and unrealistic. Schools [...]

Safety Schools

There is a lot of confusion about safety schools. What constitutes a safety school, given your individual candidacy? Should everyone apply to a safety? If so, when and how many? I encourage North Star’s clients to apply to a range of programs, and to follow these guidelines when identifying their target schools:

It’s not a safety if you wouldn’t go there.

Don’t apply to a program just because you think that you can get in. If a school isn’t a good fit, isn’t worth the investment or otherwise doesn’t offer what you are looking for, it’s not worth applying. 

If you are too overqualified, you may not get in.

Schools are concerned about yield, and they do not want to offer seats in the class to people who are unlikely to matriculate. Choose a safety program where your grades, experience and test scores are a bit above the average, but not so far above that the admissions committee denies your application because they assume that you will go to a more selective school.

Apply early, so that you can focus on your top choice schools.

It is a huge relief to know that you can attend a school that you are excited about, even if it’s not your dream program. Applying early in the cycle (and getting in) means that you do not have to send out as many applications, and allows you to concentrate on honing your candidacy for the more aspirational schools on your list.

Options are good.

What if you were offered full tuition at a less selective program, but one that you would still be happy to attend? Even if you decide to enroll elsewhere, it’s always great to have choices.

There is no such thing as a true [...]

Make a Great Impression At MBA Admissions Receptions

As a prospective business school student, you may be curious about the admissions receptions that many schools hold, both domestically and abroad. Here are some tips about how to make a great impression at MBA admissions receptions.

Don’t feel obligated to ask questions.

There is absolutely nothing wrong with listening to the presentation. Please don’t feel like you have to raise your hand just for the sake of speaking.

If you do ask questions, be thoughtful.

The best questions cover information that you can’t just find on the website. Inquiries about the culture, favorite aspects of the school, new programs and how to connect with students and alums can all be appropriate.

Don’t ask for a profile evaluation.

It is rarely (if ever) appropriate to ask an admissions officer to assess your chances of admission. Receptions are an especially poor place to ask for feedback about your individual candidacy, so please refrain.

Don’t ask the admissions officer to sell you on their school.

While hosting receptions around the globe, I was often asked to explain why Tuck was the best MBA program, or why this applicant should choose Tuck over other schools. This is not a good tactic – there is no one “best” MBA program, and while most representatives are very positive about the schools they represent they are not going to denigrate other programs.

Be polite.

Admissions officers notice people, and they remember behavior. It does not look good to arrive late, talking on your cell phone, or to sit in the front row texting and watching you tube videos. The admissions officer hosting the reception may well interview you at a later date, or lead an on campus information session, and you want them to have a positive association with you.

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